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GM’s Buick-GMC Considers Loaner Cars to Build Model Awareness

General Motors Co.’s GMC and Buick, the fastest-growing brand in the U.S. this year, are considering a courtesy loaner program for customers getting warranty service on their vehicles to build awareness of the company’s products.

GM, the largest U.S. automaker, may start the service in the “next couple weeks,” Brian Sweeney, vice president of sales for Buick and GMC, said in a telephone interview. The program would seek to get GMC Acadia owners into a Buick Enclave, for example, and build recognition of more GM vehicles, he said.