Five Steps for Publishers to Survive

If you own your own business, write a blog, work in the publishing field, or have simply read the news for the past year (and haven't been hiding under a rock), you may have noticed the key shifts occurring in the global publishing industry. Some are obvious, but many of the underlying trends are more subtle and relate to the changing usage patterns of the next generation of customers, what one could dub "Audience 2.0," for lack of a better name.

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