Marketers Losing Amid Social Media Clutter

Marketers of all kinds have been lured by the promise of social networking and by how easy it is to set up Facebook pages and Twitter accounts for their companies—and even for their individual brands. Does any of this have a tangible effect on what they are trying to accomplish? According to a new report from Forrester Research, it often does not, primarily because Generation Y users are already overwhelmed with Facebook friends and Twitter and MySpace accounts, making it hard for marketing messages to reach them through the clutter. Forrester's advice? Make your content more interesting.

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