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Disney Names Pleasants, Pitaro Interactive Heads

Walt Disney Co. named Playdom Chief Executive Officer John Pleasants and James Pitaro, head of Yahoo! Inc.’s media unit, co-presidents of the interactive media group, revamping digital operations to reverse losses.

The pair replace Steve Wadsworth, a 17-year Disney division head who left in September, the company said today in a statement. Pleasants and Pitaro, who start Oct. 18, will oversee the unit focused on the digital-games market and selling online sites based on Disney’s TV shows, movies and characters.