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Safaricom of Kenya Slashes Text-Message Cost by 94%

Safaricom Ltd., East Africa’s biggest mobile-network operator, slashed the cost of text messages by as much as 94 percent in an escalation of a price war triggered last month by a reduction in connection fees.

Customers will be offered the option of buying a bundle of 100 text messages for 20 shillings, the equivalent of a unit-price of 20 cents each, the Nairobi-based company said in an e-mailed statement today. The company will also sell bundles of 20 texts for 10 shillings and 5 messages for 5 shillings.