Book Review: Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

Authors Kay-Yut Chen and Marina Krakovsky look at how research in human behavior saved HP millions of dollars, and offer lessons for other companies

Hewlett-Packard Co. (HPQ) employees, it turns out, can do a good job predicting sales patterns at the computer maker. At least they did in the late 1990s, when Kay-Yut Chen, a researcher at HP Labs, was exploring how worker decision-making could help the company save money and avoid risk. Chen, along with science writer Marina Krakovsky, details that research in his new book, Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business.

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