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NHN to Drop Yahoo’s Ad Service, Use Own Technology

NHN Corp., owner of South Korea’s largest Internet search engine, will discontinue using Yahoo! Inc.’s online search-advertising service and replace it with its own technology.

NHN will use its Click Choice service after the company’s contract with Yahoo’s Overture Services Inc. expires in the second half of this year, Seongnam, South Korea-based NHN said in a statement today. Chief Executive Officer Kim Sang Hun said the Korean company “desperately” needs a more flexible system that’s suitable for Korean advertisers.