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Apple Said to Plan 99-Cent TV Shows to Fend Off Hulu

Apple Inc., seeking to fend off rivals such as Netflix Inc. and Hulu LLC, is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents, said three people familiar with the plan.

Viewers would be able to rent programs from News Corp.’s Fox for 48 hours, said the people, who declined to be identified because the discussions aren’t public. CBS Corp., NBC Universal and Walt Disney Co. -- where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder -- also are in talks about joining the effort, the people say.