Next Life: From Disney Sales to Swimwear

For many women of a certain age, wearing a bathing suit in public is an exercise in strategic camouflage. Such was the plight of Lynn Werner, who ran video-game and software sales for Walt Disney's (DIS) West Coast region until 2001, when she left to take care of her infant sons. Werner dreaded lounging by the pool. "I was in Maui three years ago, grabbing a towel to cover my legs every time I got up," she recalls. She went to buy a pair of baggy board shorts, but the female offerings were inappropriate for a woman in her 40s. "I kept thinking," she says, "I've got to try to fix this."

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