Electronic Arts Inc. sold its 15 percent in Ubisoft Entertainment SA, Europe’s largest video-game producer, valuing the stake at about 94 million euros ($122 million), according to two people close to the deal.
UBS AG, the sole bookrunner, placed about 14 million Ubisoft shares at 6.75 euros, said the people, who asked not to be identified. UBS earlier offered the shares at a price range of 6.48 euros to market, according to sale terms obtained by Bloomberg News.