How Yum! Brands Is Conquering the World

The Colonel's army is on the march. Vast swathes of China have fallen under his dominion, and he is making inroads in India and Russia. It is one of the great American conquests of our time: the Kentucky Fried Chickenification of the middle classes in the world's emerging economies. And it all means that KFC's parent company, Yum! Brands (YUM), which also owns Pizza Hut and the Mexican food outlet Taco Bell, has earned the exclamation mark on which it insists.

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