Newspapers: Take a Cue From Startups and Get Cloudy

Everyone knows that newspapers are in a tough spot, with most dealing with flat or declining circulation and advertising revenue looking fairly dismal. Short of closing down the print operation and going online only, as some papers have done (and some investment experts have advised), is there anything that existing publishers can do to make their lives a little easier—and more importantly make their bottom lines a little better? A recent presentation by Toby Wright, chief technology officer at the Telegraph Media Group—publisher of Britain's The Daily Telegraph, one of the world's oldest newspapers—suggests that they can take a tip from startups when it comes to being more efficient: Namely, use cloud-computing services.

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