Time for Price Hikes and RebatesBy
Anne Graham has been brainstorming strategies to help her clients get past recession and into recovery. Graham is managing director of the Legendary Value Institute, the online arm of her Vancouver-based marketing-and-strategy consulting business. She also serves as a lecturer at the University of British Columbia and a mentor for Lions Capital, a Canadian venture capital firm.She spoke recently to Smart Answers columnist Karen E. Klein about pricing adjustments and other tactics that small business owners can employ immediately, whether they're feeling the recovery or not. Edited excerpts of their conversation follow.
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