Will Qualcomm's Augmented Reality Play Augment Its Business?

Qualcomm (QCOM) is the leading wireless chipmaker, selling about 1 in 4 of the radios used in mobile phones last year. So what's a chipmaker doing offering an augmented reality software development kit and a $200,000 prize for developers who build something cool with the software platform? Qualcomm did just that on Wednesday, June 30, when it showed off a way to play Rock'Em Sock'Em Robots using a patterned piece of paper and a smartphone, then announced an AR development center at Georgia Tech.

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