Could a Redesign Help MapQuest Find its Way?Mathew Ingram
MapQuest, a unit of AOL (AOL), has rolled out a redesign that introduces a suite of new features—including local integration through AOL's Patch.com news and directory service—in an attempt to regain some of the momentum it has lost over the past several years. Before Google (GOOG) became the globe-spanning juggernaut it is today, MapQuest was the gold standard for online maps: The service was first to provide easy online mapping functions, one of the first to allow its maps to be embedded in pages and services, and so on. Somewhere along the way, Mapquest stopped innovating. Last year, Google took the lead in the market. Will the latest version help MapQuest regain some of its lost luster?
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