Turning Small Business Owners into Lobbyists

Amy H. Handlin has a unique perspective as both a marketing professor and a New Jersey state assemblywoman. In her three terms in state office, Handlin has seen small business owners become effective advocates with government, and she has seen them miss opportunities. In her new book, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government (Praeger, 2010), she outlines some dos and don'ts. Handlin spoke recently with Smart Answers columnist Karen E. Klein. Edited excerpts of their conversation follow.

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