Viewers Seem To Like HTML5 Video Better Than Flash

Adobe (ADBE) Flash has long been the dominant vehicle for delivering Web video to PCs, but with the addition of Apple's (AAPL) iPad to the list of mobile devices that don't support the plug-in, viewing of HTML5 video is on the rise. Now publishers have even more reason to support the video standard, as new data from MeFeedia show that viewer engagement levels are higher with HTML5 video than that delivered in Adobe Flash.

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