New York City Ballet: Dancing Through Recession

Pressure to cut costs, find new revenue sources, rethink what doesn't make money, and increase repeat business are confronting all businesses during this tentative economic recovery. For Kathy Brown, executive director of the New York City Ballet, the issues are particularly acute. "Ballet tickets become an unjustifiable luxury to people without jobs, and donations dry up as traditional philanthropic sources also fall victim to a challenging economy," observes Brown, who assumed the newly minted position in December 2009.

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