Book Excerpt: What's Next, Gen X?

In an excerpt from her new book, Tamara J. Erickson outlines the forces that have shaped Gen Y, personally and professionally

Over the past decade, Generation Y, also often called the Millennial Generation, has joined the workforce. Born between 1980 and 1995, the Y's are the largest consumer group and soon will be the largest employee group in the history of the United States, more than 70 million strong. They represent an even larger proportion of the population globally. The large size of this generational cohort means that they will have a significant influence on the world in which we live and work. They have been teens since the mid-1990s.

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