The Inner City 100: Adapting to Hard Times

This year's list shows how companies can thrive in rough areas

Kenneth Purcell has called 911 about 20 times in the past year to report break-ins and other crimes near his office in New Orleans' Warehouse District. Nonetheless, iSeatz, Purcell's 25-employee software company, is staying put. As a New Orleans native, he thinks it's important for businesses to create jobs in rough neighborhoods. "We have faith the city is going to rebound," says Purcell, 35. "It's heading to a more stable, more secure place." ISeatz is thriving, with sales last year of $38 million, up from $28 million in 2008.

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