Local Search Heats Up

Google, Bing, Yahoo, and a slew of startups boost their focus on small business

On the Internet, it's been said, nobody knows you're a dog. And if you happen to be a dog groomer? You're lucky if anyone even knows you exist. Fewer than half of all U.S. small businesses have websites or advertise on the Net, Nielsen Online reports, even though most consumers search online for local shops and services before picking up the phone or leaving the house.

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