Book Excerpt: Open Leadership

It's time to face the facts—social technologies are no longer bright shiny objects that you can comfortably ignore. In February, Facebook surpassed Yahoo! in terms of monthly unique visitors, according to Compete.com. The adoption of services like Facebook, the commonality of blogs and YouTube, and the advent of Twitter have resulted in a culture of sharing that simply didn't exist two years ago. The result is that now it's easy for customers to compare prices and services, for employees to share news and opinion—and managers who believe they can ignore this—or worse, think they can stop it—are, I believe, on the wrong side of history.

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