Drive My Car (Please?)Iain Roberts
The automobile industry is in the midst of a huge transition. Consumers who were once lured into purchase decisions by iconic designs, strong brands, or high performance ratings now want all that and more. As today's drivers spend increasing amounts of time on the road, they crave vehicles that complement their always-on, hypermobile lifestyles and that support the car as a makeshift office, an entertainment center for the kids, and a cargo hold for their inner weekend warrior.
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