Culture Club: Surviving the Next Merger

A corporate culture assessment can help to identify potential merger integration problemsbefore they occur

Cultural assimilation has long been considered a critical factor in successful mergers. No need to recount the challenges faced by the combinations of AOL (AOL) and Time Warner (TWX) or Chrysler and Daimler-Benz (DAI)—or of the on-again, off-again nature of the Microsoft (MSFT)-Yahoo (YHOO) negotiations—to point out the pitfalls of corporate-cultural misalignment.

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