How Big Business Can Regain Legitimacy

Harvard Business School competitiveness guru Michael E. Porter urges large organizations to invest in small businesses in inner cities
Porter addresses the winners at the Inner City 100 awards event on May 5, 2010

High unemployment, rising poverty, and the public's dismay over corporate greed continue to challenge the market system and the legitimacy of business itself. Feeling the heat even amid talk of recovery, many large organizations are increasing their focus on corporate social responsibility. The problem is that their efforts have not made much of a dent in the challenges they were meant to address—or in the negative perception of big business.

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