Skip to content

Peanuts Rights to Be Sold to Iconix, Schulz Family

The rights to Charlie Brown and Snoopy will be bought by Iconix Brand Group Inc. and the family of cartoonist Charles Schulz, adding to the company’s earnings this year and shifting more of its revenue away from fashion.

Iconix and the Schulz family will pay $175 million for the Peanuts comic-strip characters and other assets, with the New York-based company acquiring 80 percent from United Features Syndicate Inc. and E.W. Scripps Co. The deal includes character brands Dilbert and Fancy Nancy, said Iconix, which owns and markets consumer brands.