Corporate Recruiters Warm to European MBAs

U.S. B-schools have more prestige, but recruiters are acquiring a taste for the language skills, worldliness, and experience of European MBAs

On the hunt for multicultural MBA talent to help drive its international expansion, General Mills (GIS) started its first major MBA recruitment effort outside the U.S. three years ago. The world's sixth-largest food company added London Business School to its roster of U.S. campuses and despite the recession, has hired more of the school's graduates with each successive year.

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