Readers Are Devouring Apple Book Apps

Michel Kripalani started making e-books when e-books weren't cool. A veteran creator of video games, Kripalani began developing downloadable digital books about a year ago. At the time, Apple's App Store (AAPL), an online software application marketplace, boasted thousands of game apps and merely 700 book-related titles. "If everyone is growing corn, maybe it's time to grow soy," he figured.

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