Web-Connected TV: A Distant Dream for App Makers

Last year, Mark Phillip unveiled Are You Watching This?!, a tool for mobile phones that alerts sports fans to can't-miss, in-progress games, such as baseball no-hitters. Thousands of users have bought the 99¢application and downloaded it to their Apple (AAPL) iPhones and other handsets. Phillip also wants to create a version of Are You Watching This?! for Web-connected TVs, which he calls the "Holy Grail" for this type of content, but that's been a struggle. "It's a tough platform to build on," says Phillip, a resident of Austin, Tex.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.