Limit Presentations to Three Themes

Former eBay (EBAY) CEO Meg Whitman is pushing three ways to revitalize California: create jobs, cut spending, and fix education. As she campaigns for governor, Whitman repeats those three themes in every interview, every advertisement, and on the home page of her Web site. Several people I've talked with who are not politically active have been able to recite her themes from memory. One reason is that the billionaire is spending a lot of money on advertising. The second is because ideas are best remembered when presented in threes.

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