Naked Consulting: What Clients Really Want

When I graduated from college and became a management consultant, one of the first things I was taught was how to answer questions from clients without giving away my age or lack of business experience. "Instead of admitting that you graduated from college last spring, just say that it's been a while since you were in school," was the answer I was advised to give. The underlying message was that we needed to portray ourselves as having more knowledge and experience than we actually did.

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