Seth Godin on being indispensable

This morning, I headed to Soho House in Manhattan to hear Seth Godin talk to an assembled audience of 100 or so ad/brand/marketing/design folks. The $195 a ticket event, organized by hip trendwatchers, PSFK, was a way for Godin to tout his latest book, Linchpin, the subtitle of which asks the question, “are you indispensable?” Godin, who is clearly in his element in this type of scenario and whose shtick blends just the right amounts of self-deprecation, flattery of his audience and nimble wit, had some stern words for anyone whose instant response to the question was less than flag-wavingly affirmative. In fact, he offered four main calls to action for those within branding and marketing who are looking not merely to exist in the modern world but to thrive in it and shape it for themselves:

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