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The Value of Design to Startups

Design and marketing are way more important than engineering for consumer Internet companies, argues angel investor Dave McClure

Over the past five years I've consulted with and/or invested in about 50 startups. I've gotten to know a lot of entrepreneurs and a fair number of the venture capital and angel investors who are backing these companies, most of which are in the consumer Internet field. And guess what? Probably more than half of the startups, and more than 90% of the investors, have no clue what they are doing when it comes to user experience and online marketing.

So what, right? Surely design and marketing aren't that important? Investors don't have to be experts in every field. After all, you don't expect every football coach to be an ex-football player.