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How to Redesign Health Care

The health-care system in the U.S. is a mess. But that doesn't mean there aren't opportunities, argues Dr. Jay Parkinson

It currently costs employers, on average, nearly $11,000 per year per employee for health insurance. In 2019, it's going to cost $28,000. That means the 90% of Americans who have few medical needs every year will soon be paying $28,000 a year for the privilege. This is insane.

Going to the doctor, having routine surgery, buying bulk medications online—all could be radically reinvented with the application of one type of medicine: designed disruptive innovation. Combining the principles of disruptive innovation with design thinking is exactly what health care in America needs. We need to disrupt the current business model of health-care delivery. And we need these disruptions to be designed experiences that are consumer-focused. Imagine: a health-care experience truly on par with a visit to the Apple (AAPL) Genius Bar or buying a book from Amazon.com (AMZN).