It currently costs employers, on average, nearly $11,000 per year per employee for health insurance. In 2019, it's going to cost $28,000. That means the 90% of Americans who have few medical needs every year will soon be paying $28,000 a year for the privilege. This is insane.
Going to the doctor, having routine surgery, buying bulk medications online—all could be radically reinvented with the application of one type of medicine: designed disruptive innovation. Combining the principles of disruptive innovation with design thinking is exactly what health care in America needs. We need to disrupt the current business model of health-care delivery. And we need these disruptions to be designed experiences that are consumer-focused. Imagine: a health-care experience truly on par with a visit to the Apple (AAPL) Genius Bar or buying a book from Amazon.com (AMZN).