Tata Nano: Not Just a Car but Also a Platform

In a recent workshop for senior executives from multinational companies, we asked people to share their interpretations of what the Tata Nano stands for. The vast majority talked about the Nano, the $2,500 "People's Car" that the Indian automaker launched in 2009, in terms such as the world's cheapest car, a car for India's masses, an example of how innovation in the auto industry is shifting from the West to the East, and a car that could choke India's already clogged roads.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.