Toyota's Lost Its Quality Edge? Not So Fast

I have been visiting, studying, and analyzing Toyota for 25 years in Japan, the U.S., Europe, and other countries. I have written six books about Toyota (TM) and many articles, and my students have written PhD dissertations about various aspects of the company. One of my PhD students just successfully defended a thesis on how most of the auto manufacturers, including Toyota, work with their suppliers. His data show Toyota is head and shoulders the best customer to work with on the technical details of designing, prototyping, and testing brakes.

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