Why So Few Powerful Female Athletes?

Women are watching and playing more sports than ever. So why aren't more women endorsement superstars?

They say women are the fairer sex. But it certainly doesn't seem fair when recognition for athletic performance is handed out. How do female athletes measure up on the Power 100? Less than 1/10th as well as their male counterparts.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.