Who's the Next Tiger Woods?

The Tiger Woods mystique is up in flames, and it's unclear whether any other athlete can duplicate his endorsement power

Tiger Woods may have finished 2009 as the most "powerful" athlete on Bloomberg BusinessWeek's 2010 Power 100, but the irreparable damage done to his public image by rumors of marital infidelity is likely to kill any chance of him regaining his place at the pinnacle of sports marketing. Now that the proverbial dust has settled, who's the heir apparent to Woods' endorsement throne?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.