Apple's Effect on Content Partners: More Good Than Bad

The unveiling of Apple's (AAPL) new tablet computer on Jan. 27 has sparked hopes the device will improve the fortunes of companies supplying content for the device. Newspaper and magazine publishers in particular are looking to the iPad to help reverse declines in their industries, while book publishers are seeking an alternative to the leading digital bookseller, (AMZN), that will give them more control over pricing and distribution. As The New York Times' (NYT) digital chief Martin Nisenholtz showed off his paper on the iPad at the Apple event, he called it "the best of print with the best of digital, all rolled into one."

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