America's Most Powerful Athletes

In today's sports world, power is about more than speed and strength. It's also about how to sell

What is power? In athletics it is usually thought of as bulging muscles and dominating performance. But in sports today, power has a different meaning, as well: the earning potential of athletes, owners, agents, communities, and brands, ranging from breakfast cereal to beer.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.