Chinese Companies Can't Build Brands? Think Again

How many Chinese brands can you name? Probably fewer than the fingers on your hand. Atlantic Monthly journalist James Fallows believes China's lack of global brands is proof it is not an economic superpower. As he wrote last month, 44% of Americans think that the world's leading economic power is China. "People who think this are crazy," Fallows wrote on his blog. "Name 20 large American corporations that do business worldwide. Without trying, you can probably name 50. Try to name even 10 from China."

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