CEOs Still Have A Credibility GapKimberly Weisul
Although trust in business rebounded smartly at the end of 2009, CEOs remained the least credible spokespersons for a company, according to the 2010 Edelman Trust Barometer, a survey of 4,875 college-educated consumers in 22 countries. Globally, 54% of respondents said they trusted business to do what is right, up from 50% last year.
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