Reckoning with Chinese Gen Y

Visit a Chinese city today and you would assume that China is Westernizing. Young people sit in Starbucks (SBUX) drinking lattes, texting friends, and playing online games. However, don't be fooled. In China, 240 million young people are certainly modernizing, but they're also holding tight to Chinese values like responsibility for the extended family, adherence to the middle way or harmony, and care of relationships. Despite surface appearances, China's Generation Y is not becoming Western.

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