Sprint Nextel's Ad Spending Skyrockets

Ad spending by wireless companies is going through the roof. Sprint Nextel's ad spending might have hiked 40% in 2009 over 2008, according to Jan. 22 report from Sanford C. Bernstein analyst Craig Moffett and TNS Media Intelligence. It now adds up to 4.4% of Sprint's revenues -- double the level of its peers.

Ad spending by wireless companies is going through the roof. Sprint Nextel’s ad spending might have hiked 40% in 2009 over 2008, according to Jan. 22 report from Sanford C. Bernstein analyst Craig Moffett and TNS Media Intelligence. It now adds up to 4.4% of Sprint’s revenues — double the level of its peers.

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