So You Want to Innovate?Sohrab Vossoughi
When I was a product design student at San Jose State in 1978, our senior project was to reduce the cost of health care. Aside from my design training, another experience guided my decision-making: the fact that I grew up in Iran. As a developing country, Iran lives with material scarcity, not abundance. A mindset of scarcity and resourcefulness helps to cut costs. It's also a mindset that can benefit change-makers in the current health-care discussions.
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