The Chocolate Wars

MARS

Global Market Share: 14.6%
Best-Selling Candies: M&Ms, Snickers, Milky Way
Etc: Snickers was named after the Mars family's favorite horse in 1930

NESTLÉ

Global Market Share: 12.6%
Best-Selling Candies: Nestlé Crunch, Butterfinger
Etc: Just bought Kraft's frozen pizza business and said it wouldn't bid for Cadbury

KRAFT

Global Market Share: 8.3%
Best-Selling Candies: Milka
Etc: Milka's mascot since 1901 has been a purple cow

FERRERO

Global Market Share: 7.3%
Best-Selling Candies: Ferrero Rocher
Etc: The Italian company is known for its chocolate-hazelnut spread Nutella

CADBURY

Global Market Share: 6.9%
Best-Selling Candies: Cadbury Creme Egg
Etc: Cadbury became solely a confectioner after spinning off its beverage business in 2008

HERSHEY

Global Market Share: 6.7%
Best-Selling Candies: Hershey's, Hershey's Kisses
Etc: America's milk chocolate pioneer has been considering making an offer for Cadbury

Data: Euromonitor 2008; companies

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