Ford and IDEO redesign the dashboard

Ford CEO Alan Mulally delivered the opening keynote address at the Consumer Electronics Show in Vegas this morning. The car company’s theme, ahead of next week’s North American International Auto Show in Detroit and the inevitable spotlight shone on the ailing industry? Innovation and design, with a big push for the update to its three-year-old Sync internal communications and entertainment system.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.