Retail's New Reality: Affordable Luxury

One more dispatch from the retail world before Christmas. Mathias Eichler, owner of the small home and kitchen retailer Einmaleins in Olympia, Wash., reports that he’s seeing more buyers, but they’re spending less on average. Items under $25 and stocking stuffers are very popular, while bigger ticket items are not moving. December sales are up 12%, but the number of customers he has is up 30%.

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