You Can Lead. But Can You Inspire?

Ten attributes senior managers need to lead organizations through the recession and its demoralizing consequences on their workforce

Pick up any business publication, and you'll see a plethora of stories on individual leaders and how they cut costs in a down economy. Their efforts have frequently included slashing jobs and overhead to improve the bottom line. What we hear too little about is the mammoth undertaking of remotivating the workforce left behind, one grappling with pain and uncertainty and often understaffed to accomplish the organization's goals. The ability to manage well amid these challenging circumstances distinguishes the average business head from the truly inspirational leader.

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