Why Product Demonstrations Matter

A key element in selling your product or service is demonstrating its capabilities. Potential customers expect company representatives to understand and know how to use the product and be able to show them how it works. Clients will also expect a company representative to be able to answer questions about the product and talk intelligently about its key differentiators, especially when compared with a competitor’s product.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.